PPC manager

Компания "Кариид"

PPC manager with strong analytics skills

We are a company that creates highly loaded projects with millions of satisfied customers around the world!

In order to develop even faster, we are looking for a PPC manager with strong analytics skills to join the team! Come and try yourself in the implementation of a large-scale project working in the American market!

What are we doing?

A global project to check the history of the car. Having taken a confident position in the car history market in the United States of America, we are developing data analysis based on artificial intelligence and machine learning based on the huge amounts of data available to our company. Come and take part in the revolution of the automotive industry!

Tasks and responsibilities:

• Handling big advertising budgets setting up and optimizing paid marketing campaigns. Experience in planning/reporting/forecasting and analytics tools.

• Track KPIs on a regular basis and present weekly, monthly, and annual reports;

• Create, manage, and improve lead generation campaigns, measure results, and work directly with the company management;

• Correct identification of target audiences and creation of relevant messages for these audiences

• Select platforms, campaign types, targeting, and campaign settings that better solve the company's tasks

• Work with web analytics systems

• Development of reports and end-to-end analytics systems (collecting and structuring data from different sources in one analytics system and building reports on this data)

• Elaboration and construction of models that help optimize the advertising budget

• Working with the API of advertising and analytical systems

• Output recommendations for optimizing business processes, application pages, funnels, advertising messages, etc.

Requirements

• 3+ years’ experience in a similar role;

• Knowledge of English at level B2 and above.

• Have successful experience in PPC, including Google Ads (paid search, YouTube, retargeting), Bing Ads, and Social Media Advertising (LinkedIn, Facebook/Instagram)

• Experience with programmatic advertising.

• Excellent knowledge of the functionality of MS Excel, Google Analytics, and Google Tag Manager

• Experience using Google Analytics (funnel, events, custom reports, integration with spreadsheets) and other systems analysts

• Ability to generate tasks and hypotheses. We are not looking for a performer of the tasks set, we are looking for someone who will move the direction

• Experience with multi-channel sequences

• The skill of applying statistics in A/B testing

• Skills in working in end-to-end analytics systems

Conditions:

• Official salary

• 24 days of paid vacation

• Floating work schedule. The beginning of the working day is from 10:00-13:00.

• Health Insurance

• The possibility of working remotely

• The opportunity for professional development