Marketing Lead (Cross-Sell)

Компания "Неотек Девелопмент"

Neo Group(Mindtech Development) is on the lookout for a Marketing Lead (Cross-Sell) to join our Marketing Function.

What We Are Wanting From You:

Cross Sales Development:

• Develop cross-sales strategies between the company’s brands;
• Analyze existing business processes and identify opportunities to enhance brand interactions;
• Implement best practices to increase cross-sales conversions and average customer spend.

Team Formation and Leadership:

• Build and lead a Cross Sale team, including specialists and marketers, to achieve cross-sales revenue targets;
• Train and develop team members, implementing efficient work processes;
• Set tasks, monitor performance, and evaluate key performance indicators (KPIs).

Development and Implementation of Tools:

• Design and implement automation tools to optimise cross-sales processes;
• Analyse existing communication systems and integrate solutions for better cross brand interaction;
• Set up customer communication scenarios, segmentation, and personalized offers.

Data Analysis and Reporting:

• Continuously monitor performance and generate reports for senior management;
• Analyze customer data to identify key segments and increase engagement;
• Assess and optimize cross-sales campaigns.

Collaboration with Other Departments:

• Work closely with CRM, sales, analytics, and IT departments to execute strategies;
• Ensure seamless communication between brands to facilitate successful cross-sales integration.

Requirements

• At least 1 years of experience in a similar position;
• Strong knowledge of CRM systems and their potential for cross-sales;
• Proven experience in building and leading teams;
• Successful track record of developing and implementing cross-sales strategies;
• Strong analytical skills and experience working with large datasets;
• Experience working with multi-brand businesses is a plus;
• Excellent communication and leadership skills.
• Proficiency in both English and Russian

Benefits:

• Recharge your batteries with 20 paid working vacation days annually to explore, relax, and rejuvenate.
• Enhance your language skills with English lessons facilitated by experienced tutors.
• Stay ahead in your field with access to conferences and professional literature to fuel your growth.
• Boost your energy and morale with complimentary snacks available in the office.
• Foster camaraderie and celebrate achievements through engaging in corporate events throughout the year.
• Official employment is according to Belarus' legislation.

Открыть контакты работодателя

Зарегистрируйтесь или войдите, чтобы открыть контакты работодателя