Data Analyst (Marketing)
28 Октября 2024
Город:
Минск
Занятость:
Полная занятость
Компания "Неотек Девелопмент"
Neo Group is on the lookout for a Data Analyst (Marketing) to join our Data Analytics Team.
Key Responsibilities:
- Consolidation of Media Buying Reports:
- Collect, process, and consolidate data from various media buying platforms (e.g., Google Ads, Facebook Ads, programmatic platforms) into unified reports.
- Ensure accuracy and consistency of data from multiple sources, allowing for comprehensive analysis and clear reporting.
- Interpretation of Marketing Results:
- Analyse media buying and marketing data to extract actionable insights.
- Evaluate campaign performance by interpreting key metrics such as ROI, CPA, CTR, and other KPIs.
- Provide clear recommendations on how to improve future campaigns based on data-driven conclusions.
- Collaboration with the Marketing Team:
- Work closely with the marketing team to understand their needs and support them in executing tasks effectively.
- Provide data-backed insights to help the marketing team optimize their strategies and achieve better results.
- Support the marketing team in real-time decision-making by providing timely and accurate data analyses.
- Marketing Analysis:
- Perform in-depth marketing analysis, including customer segmentation, channel performance, audience behavior, and trends.
- Use statistical models and data visualization to present findings that help inform marketing strategies.
- Conduct regular reviews of marketing channels and campaigns to identify strengths, weaknesses, and opportunities for optimization.
- Evaluation of Media Buying Efficiency:
- Assess the effectiveness of media buys by comparing planned vs. actual results.
- Track and report on media buying efficiency, evaluating the impact of different ad creatives, placements, and formats on performance.
- Develop recommendations for improving media buying strategies based on analytical findings.
Requirements
- Strong knowledge of SQL and data processing tools to handle large datasets efficiently.
- Python (Pandas)
- Excel
- Understanding of key marketing metrics (e.g., ROI, CPA, LTV) and ability to translate these into actionable insights.
- Excellent analytical and problem-solving skills, with a strong ability to interpret complex data and present it in a clear and concise manner.
- Experience working closely with marketing teams, providing data insights and recommendations to optimize performance.
- Proficiency with media buying and analytics platforms (e.g., Google Ads, Facebook Ads Manager, Performance Marketing, DMP, RTB).
Benefits
- Enjoy 3 paid health days per year for those unforeseen sick days or medical appointments.
- Recharge your batteries with 25 paid calendar vacation days annually to explore, relax, and rejuvenate.
- Rest easy with comprehensive medical insurance coverage for employees.
- Stay active and healthy with a monthly sports allowance of $30 net to support your fitness goals.
- Stay ahead in your field with access to conferences and professional literature to fuel your growth.
- Official employment according to Belarus legislation
- Boost your energy and morale with complimentary snacks available in the office.
- Foster camaraderie and celebrate achievements through engaging in corporate events throughout the year.
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