Компания "Неотек Девелопмент"
Mindtech | Neo Group is on the lookout for a CRM Marketing Specialist to join our Marketing Team.
Your responsibilities will include:
Oversee email marketing campaigns, including content creation, segmentation, scheduling, and analysis.
Utilize HTML skills to create and modify email templates optimized for various devices and platforms.
Monitor and report on campaign performance, providing insights and recommendations for improvement.
Contribute to the development and implementation of customer segmentation and personalization strategies.
Collaborate with the CRM Manager monthly to propose automation projects.
Assist in the execution of tasks as required, including content/design requests and campaign setups.
Identify and analyze customer behaviors, preferences, and trends to inform CRM strategies.
Requirements:
Previous experience in CRM coordination or a similar role.
Proficiency with CRM tools and platforms (e.g., Optimove or similar).
Experience in email marketing.
Experience in HTML coding is considered a great asset.
Familiarity with A/B testing and campaign optimization techniques.
Excellent written and verbal communication skills in English.
Strong skills in interpreting data and making informed decisions.
Understanding of customer segmentation and lifecycle strategies.
Ability to work independently and as part of a team, managing multiple projects simultaneously.
Enthusiasm for continuous learning and professional growth.
Creative thinking to develop innovative CRM strategies.
Benefits:
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